London, UK – Sony Ericsson Mobile Communications announces today that Lennard Hoornik, Corporate Vice President and Head of Asia-Pacific region, Sony Ericsson, has been appointed as the new Head of Marketing effective April 1, 2008.
Lennard has been responsible for Sony Ericsson’s business in the Asia-Pacific region since January 2006 and was based at the company’s regional office in Singapore. Before taking up this role, he was in charge of the Sony Ericsson global customer unit for Vodafone and was based in Munich. Lennard initially joined Sony Ericsson (during the early days of the joint venture), as Vice President of Marketing. At that time, he was responsible for launching the Sony Ericsson brand in the Europe, Middle East and Africa region. Lennard joined Sony Ericsson from Sony Europe, in his native country of Holland, where he worked in the areas of both sales and marketing.
Commenting on his recent appointment, Lennard Hoornik said, “The time I have spent as head of our business in Asia-Pacific has been very rewarding and enjoyable. I am delighted to have been appointed the new global Head of Marketing for Sony Ericsson where I can use my regional business experience to strengthen our marketing efforts and position worldwide. I will be relocating back to Europe and based in London.”