Coming soon

It’s not release of PlayNow Arena. It’s new season at SEMC Blog.


PlayNow Arena

Sony Ericsson announced PlayNow Arena at the beginning of 2008. According to Swedish resources, Sony Ericsson on Monday will launch PlayNow Arena service for Denmark, Finland, Norway and Sweden. With PlayNow Arena you can download full music track, games, ringtones, wallpapers and themes!

TM506 Press Release


Sony Ericsson officially announced clamshell Z780 in April. Today, 4 month later, Sony Ericsson finally presented to us new clamshell TM506. TM506 is copy of a Z780, specially for T-Mobile. TM506 has same as Z780 design and specifications. TM506
TM506 has two very same colours: TM506Chromatic Amber and TM506Vivid Emerald. Z780 also has two very same colours. Names of TM506‘s colours are very strange. Model name of this clamshell is also strange for Sony Ericsson portfolio. In TM506Chromatic Amber colour phone is black, sides are silver and keys are orange. In TM506Vivid Emerald colour phone is also black, but sides and keys are green.


Release date of TM506 will be in September.

K770’s new colours

You remember the new colour of K770i Star Heaven Silver? Now Sony Ericsson officially presented to us this colour + pink colour (that was already sold in the shops) + two new colours. So, Sony Ericsson presented four new colours of K770i: K770iNatural Brown, K770iSerene Black, K770iStar Heaven Silver and K770iTouch Of Pink. New colours will be available in selected markets.

Sony Ericsson announced K770i one year ago with only two colour variations: K770iTruffle Brown and K770iUltra Violet. Later Sony Ericsson presented K770iSandy Beige. In 2008 Sony Ericsson announced K770iHenna Bronze and K770iSoft Black colours.

Now K770i has the most number of colours from all Sony Ericsson phones – 9 colours: K770iTruffle Brown, K770iSandy Beige, K770iUltra Violet, K770iHenna Bronze, K770iSoft Black, K770iNatural Brown, K770iSerene Black, K770iStar Heaven Silver and K770iTouch Of Pink.

New accessories

New accessories now available at Sony Ericsson web-site, but yet without images. Only CLA-70 has some images:

– Standard Battery BST-41:
– Mini-USB Charger CMU-20:
– Mini-USB Cable DMU-70:
– Stylus Pack ISP-90:
– Cigarette Lighter Adapter CLA-70:

Multimedia Phone

Multimedia Phone

You remember new Sony Ericsson device, that was leaked in May at the JavaOne conference? SEMC Blog got some high-resolution pics. We can see different design of one phone, so it was only prototype. Can it be early prototype of X1? Oh, and here some pics:

Multimedia Phone

Multimedia Phone

Multimedia Phone

K550i and W660i

K550i and W660i, old phones from Sony Ericsson, now got new colours. K550iK550iSophisticated Silver, and W660iW660iSilk White. As for me, W660i in new colour looks very good. New colour of K550i looks good too.

Sony Ericsson announces the slim and elegant T700 – a phone that shines above the rest


London, UK – August 7, 2008 – Shine with the new Sony Ericsson T700, a phone with slim elegance that will help you stand out from the crowd. This flawless phone combines timeless design and premium features for the mainstream market. Snap a great shot with the 3.2 megapixel camera and share it with your friends on your blog or web page. Boogie to the beat from the exquisite sound of the built-in stereo speakers, or through your phone’s colour-matched headset.
Be the envy of your friends with the T700. Building on the heritage of the style icon Sony Ericsson T610, the T700 has the robust set of must-have features that you’d expect from a Sony Ericsson phone – but with the slim elegance that takes centre stage in a premium handset. At just 10mm thin this phone has a timeless yet fresh Sony Ericsson design and is complete with a 3.2megapixel camera and self-portrait mirror – ideal for those who are always well groomed and take pride in their appearance and possessions.


“Become a real head turner with the T700” said Sven Totté, Head of Marketing for the design category at Sony Ericsson. “Sleek and shiny, the slim elegance of the T700 gives users a premium experience at a mid-range price point – perfect for the design conscious. Everyone who bought and adored the iconic T610 will be keen to get their hands on the new T700.”
The T700 is the quick way to add more emotion when you’re in motion. Download film clips and view in vivid colours thanks to the 2” TFT display.
The new T700
Hey, good looking

  • The perfect slim elegant phone – slick stick design with premium metal finish
  • 3.2 megapixel camera – snap a great shot and share with your friends via your blog or web page
  • High quality stereo speakers – share your music with friends
  • Colour matched headset – colour co-ordinate your accessories with your phone
  • High speed sharing – via the operator network or Bluetooth™
  • 512MB memory card memory in box – and even more to expand
  • 2” TFT display – add more emotion when you’re in motion, download film clips and view in vivid colours

The T700 is a slim elegant phone for the mass market – whether you want a phone that looks good or one that is perfect to show off in an important business meeting.


The T700 will be available from early Q4 of 2008 in three colours T700Black on Silver, T700Black on Red and T700Shining Silver.
T700 Specifications:

  • GSM/GPRS/EDGE 850/900/1800/1900, UMTS/HSDPA 2100
  • Mid-range stick phone
  • Screen: 240 x 320 pixels, 2-inch, TFT
  • Camera: 3.2-Mp with fixed focus
  • Phone memory: 25 Mb +  M2™ support (512 Mb in box)
  • Access NetFront™ Web browser 
  •  Bluetooth 2.0 with A2DP-support
  • Geo tagging, Google Maps™
  • FM-Radio, PlayNow™, TrackID™
  • Weight: 78 gr, sizes: 104 x 48 x 10 mm

Remi is T700


Today SEMCBlog got nice exclusive for you! Real model name of Remi. Remi, well-known as T610’s remake, is a true T610 sucessor.So, Remi is T700 – mid-end stick phone with A2-platform, HSDPA, QVGA-display and 3.2-Mp camera without autofocus. T700 has 3 colours: black-silver, black-red and one white colour. Announcement date of T700 will be very soon.

R306 Release


Today is the release date of the nice clamshell from Sony Ericsson R306 Radio. In the next time you can find it in stores. I hope, some of you will buy it and have fun with it. 🙂