Z555i Comming soon
March 25, 2008 
After weekends Z555i available at markets! Please, see this screenshot from Sony Ericsson site. Comming soon star removed near Z555i.


After weekends Z555i available at markets! Please, see this screenshot from Sony Ericsson site. Comming soon star removed near Z555i.


Small, very small exclusive! You remember info about B123i? So… Name of this phone - Z780i. Sounds good!
Even more images and videos from W980i:
BrassCurl

BrassRhythm

AbstractViola

Shop
Splash
B123i - one of upcomming phones. Features:
- Display 240×320 pixels
- Clamshell formfactor
- Platform A2
- Browser NetFront 3.4
- Not Bravia-phone. B123i - it’s only code name
New phone with codename Emilie. Features:
- Mid-low phone
- 2.0 Megapixel camera
- Same formfactor as K530i
- Looks very similar to K530i
Big thanks to beta-tester!
Original images from Sony Ericsson W980i.
Vibrations

TheCellist

Spring

SharpEdged

Saxophone

PianoTuning

PianoPlants

PianoFan

Melody

Drop

Today I update List of Firmwares:
K630i - R1EA030 (TEST only) => R1CA029 => R1DA038 => R1EA030
K660i - R1EA030 (TEST only)=> R1EA033 => R1ED001 (HUTCH only)
W580i - R6BA020 => R6BC002 => R6CA001 (ORANGE only) => R7AC001 (AT&T only) => R8BA024 => R8BE001_CID52 => R8BE001_CID53
W890i - R1EA020 => R1EA030 (basic)=> R1EA033 (HUTCH only) => R1EB003 (T-Mobile only) => R1EC001 (ORANGE only)
W910i - R1CA029 => R1CA031 => R1CA037 => R1CA039 => R1DA038 => R1DA039 (HUTCH only) => R1EA030 => R1EA033
Z750i - R1CA029 => R1CA031 => R1CA039 (basic first) => R1DA038 (basic second)=> R1DB001 (AT&T only) => R1DB004 (AT&T only) => R1DB005 (AT&T only) =>R1EA030 (basic third)
Z770i - R1EA030
Attention! Today to SEUS added firmware with Cid53! Be careful with SEUS. At least for W580i SEUS downloads cid53 firmware. Phone with cid53 can’t be patchable. Think twice before using SEUS. ![]()
Sony Ericsson sees moderating growth of mobile phone units with related effects on sales and profit in the first quarter 2008.
19 March 2008
Sony Ericsson Mobile Communications AB (“Sony Ericsson”) today announces that moderating sales growth of mobile phone units is expected to negatively impact net sales and net income before tax (“NIBT”) for the first quarter of 2008. Slowing market growth of mid-to-high end phones in markets where Sony Ericsson has a strong presence is affecting sales. In addition, certain component shortages for popular mid-priced phones have contributed to modest unit sales growth in the first quarter.
“As discussed during our fourth quarter 2007 Media and Analyst Call, the market is proving to be challenging. This has been more pronounced in the mid-to-high end replacement sector of the market in Europe, where Sony Ericsson has stronger than average market share,” says Dick Komiyama, President of Sony Ericsson. “For the last year, Sony Ericsson has been focused on expanding the breadth of its portfolio and developing its presence in new markets to lessen its historic reliance on the European high-end sector for growth. This strategy will continue, and our objective remains to become a top three player globally by 2011. As part of this strategy, we have announced fifteen new phones and introduced a new platform to the portfolio, Windows Mobile®, this year. We expect to start seeing a positive effect from these announcements during the second half of 2008.”
Although final results may differ, Sony Ericsson now plans to ship approximately 22 million phones during the first quarter of 2008 with an estimated ASP (Average Selling Price) of EUR 120. This is expected to generate net sales lower than the first quarter of 2007, and NIBT is estimated to be in the range of EUR 150 – 200 million due to increased R&D expenses as a percentage of sales. The increased investments in R&D are in line with the company’s strategy to meet future growth ambitions. In addition, Sony Ericsson currently expects gross margin to remain relatively stable for the first quarter of 2008 compared with the first quarter of 2007.
Sony Ericsson plans to announce first quarter 2008 results on April 23rd.
Here an original Demo Tour from new Sony Ericsson phone - Z770i.
Original Demo Tour - it’s copy of tested version. Quality of video more better. Some moments edited and some bugs corrected:

BUG #1. Why in official Demo Tour avaiable inscription “SE123″? Why not “Z660i” or “Z770i”? It’s strange.
BUG #2. This circle in real device not exists.
BUG #3. In real Z770i at the bottom available red decorative line. In tested version this line not exists.
BUG #4. On/off button in Z770i has other form.
All bugs fixed and in new Demo Tour we have it:

To new Demo Tour added two short clips:


And of course, you can download Demo Tour to you computer. Download here:
http://www.sonyericsson.com/downloads/fd/25/DemoTour_Z770i.mp4
W760i and W980i official videos exists on Sony Ericsson site!
W760i:
Download here:
http://www.sonyericsson.com/de/walkmanhandy/swf/w760ivideo.swf
W980i:
Download here:
http://www.sonyericsson.com/de/walkmanhandy/swf/w980ivideo.swf