Sony Ericsson appoints new Head of Marketing

March 31, 2008

London, UK – Sony Ericsson Mobile Communications announces today that Lennard Hoornik, Corporate Vice President and Head of Asia-Pacific region, Sony Ericsson, has been appointed as the new Head of Marketing effective April 1, 2008.

Lennard has been responsible for Sony Ericsson’s business in the Asia-Pacific region since January 2006 and was based at the company’s regional office in Singapore. Before taking up this role, he was in charge of the Sony Ericsson global customer unit for Vodafone and was based in Munich. Lennard initially joined Sony Ericsson (during the early days of the joint venture), as Vice President of Marketing. At that time, he was responsible for launching the Sony Ericsson brand in the Europe, Middle East and Africa region. Lennard joined Sony Ericsson from Sony Europe, in his native country of Holland, where he worked in the areas of both sales and marketing.

Commenting on his recent appointment, Lennard Hoornik said, “The time I have spent as head of our business in Asia-Pacific has been very rewarding and enjoyable. I am delighted to have been appointed the new global Head of Marketing for Sony Ericsson where I can use my regional business experience to strengthen our marketing efforts and position worldwide. I will be relocating back to Europe and based in London.”

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Z780

March 31, 2008

Z780 now added to ‘Phone portfolio’ page at Sony Ericsson site. But there no any info about upcomming Z780.

/cws/corporate/products/phoneportfolio/specification/z780

 P.S. I got information, that index “i” removed from Z780.


Silky White

March 31, 2008

Silky White

Sorry. I got bad information about white W910i. Original name of it Silky White (not Skilky White). Here some other pics with white W910i. Now some parts of phone has gold colour (not silver).

Silky White

Silky White

Silky White

Silky White

Silky White


Z555 Unboxing pics

March 31, 2008

Colours of Z780i

March 30, 2008

SEMC Blog gets small exclusive. Colour names of upcomming clamshell. Original colour names of Z780i. Ready?

Amethyst Silver

Grand Onyx

Amethyst Silver & Grand Onyx - it’s two colours of Z780i. I got information only about Grand Onyx: back and front - white colour, inside - black colour.


Skilky White

March 28, 2008

Remember W910i in white? This colour soon will be official.

W910i

W910i

W910i

W910i

W910i

W910i

W910i

W910i

W910i


Z780i

March 28, 2008

More information about Z780i:

 - Looks like Z770i
 - Main display - 240×320 pixels
 - Clamshell formfactor
 - Platform A2
 - Browser NetFront 3.4
 - Available in two colours


Shake Control

March 28, 2008

W910i
W910i

Nice campaign about Shake Control at Sony Ericsson Spanish site.

More you find here:
http://www.shakecontrol.com/


Keep in Touch

March 28, 2008

K660i

K660i

Campaign Keep in Touch now with K660i Wine on Black.

Screenshots:

K660i

K660i

K660i

Watch campaign here:
http://www.sonyericsson.com/keepintouch/


T303

March 27, 2008

                                       T303

T303

SEMC Blog gets info, that Sony Ericsson T303 will be available in shops in July. Exact release date is 14/07/2008.


Keep in Touch

March 27, 2008

K660i

K660i

New campaign by Sony Ericsson - Keep in touch. Win K660i and find out more about this device.

Keep in touch

Keep in touch

Keep in touch

See campaign here:
http://www.sonyericsson.com/keepintouch/


Steel Silver

March 26, 2008

Remember, second colour of X1? Now on Sony Ericsson Corporate Site we can find new colour of X1 - Steel Silver Steel Silver.

X1

See it here:
sonyericsson.com/cws/corporate/products/phoneportfolio/specification/x1


Demo Tour Z555i

March 26, 2008

Z555

Original Demo Tour from Z555i include only 3 colours of Z555i. You can download it here:
http://www.sonyericsson.com/downloads/fd/17/DemoTour_Z555.3gp


Head of Marketing to leave Sony Ericsson at end of March

March 26, 2008

London, UK – Sony Ericsson Mobile Communications announces today that Dee Dutta, Corporate Vice President and Head of Marketing, has decided to leave the company on 31st March 2008.

Dee joined Sony Ericsson in 2002, and since 2003 he has held the role of Head of Marketing. During his time at Sony Ericsson he has built the marketing organisation throughout the company, and under his leadership the Sony Ericsson brand has climbed to No 2 in Brand Purchase Consideration. Through the sponsorship of tennis, particularly the Women’s Tennis Association Tour, he has extended the reach of the Sony Ericsson brand across the world.

Commenting on his departure Dick Komiyama, President of Sony Ericsson, said, “Dee has made an outstanding contribution to the growth of the Sony Ericsson brand and our sponsorship in tennis. We would like to wish him the very best for the future.”

Dee Dutta, commenting on his departure, said, “This has been a wonderful journey of both personal and professional growth for me. I am very proud of the achievements that my team and I have made in growing the brand and look forward to the next challenge in my career.”

Dee’s replacement as Head of Marketing will be announced in due course.

Aldo Liguori, +44 0208 762 5860
E-mail: press.global@SonyEricsson.com

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Z555i Support

March 25, 2008

Z555i now exist at Product Support Page: http://www.sonyericsson.com/cws/support/products/z555i

Some screenshots from Z555i User Guide:

Z555i User Guide

Z555i User Guide

Z555i User Guide

Z555i User Guide

Z555i User Guide

Here you can download User Guide:
http://www.sonyericsson.com/cws/download/1/355/215/1206027444/Z555i__UG_EN_1204_0538_1_24g.pdf